• IMPORTANT NOTICE

    Please be careful of job posts / group invitations by individuals pretending to be INITSOC It has come to our attention that, recently, impostors tried to recruit with fake jobs and opened fake mission group. INITSOC hereby declares that we never and will not open any mission group, and will only contact candidates by phone or by our official [...]

  • 微信公眾號

    WeChat Official Account: Service Account v.s. Subscription Account

    WeChat is one of the most widely used social media and instant messaging applications in China. Both domestic and international brands and media frequently use official accounts, known as WeChat Public Account (公眾號), for brand promotion and content distribution. WeChat Official Account is divided into two types: Service Account and Subscription Account. Although they share some functional similarities, the [...]

  • 小紅書廣告

    Understanding Xiaohongshu Advertising at a Glance

    Ever wondered about how to advertise on Xiaohongshu before kick-off a whole plan of China Marketing? Shed light on the most common types of advertisement on Xiaohongshu are native ads in two major ways. The two options are Chips Boosting and Aurora Advertising, below outline their features and advantages, serving as an initial foray into China marketing. Chips Boosting [...]

Recent Posts:

IMPORTANT NOTICE

IN News|

Please be careful of job posts / group invitations by individuals pretending to be INITSOC It has come to our attention that, recently, impostors tried to recruit with fake jobs and opened fake mission group. INITSOC hereby declares that we never and will not open any mission group, and [...]

  • 微信公眾號

WeChat Official Account: Service Account v.s. Subscription Account

WeChat|

WeChat is one of the most widely used social media and instant messaging applications in China. Both domestic and international brands and media frequently use official accounts, known as WeChat Public Account (公眾號), for brand promotion and content distribution. WeChat Official Account is divided into two types: Service Account [...]

  • 小紅書廣告

Understanding Xiaohongshu Advertising at a Glance

RED|

Ever wondered about how to advertise on Xiaohongshu before kick-off a whole plan of China Marketing? Shed light on the most common types of advertisement on Xiaohongshu are native ads in two major ways. The two options are Chips Boosting and Aurora Advertising, below outline their features and advantages, [...]

  • 小紅書專業號

Xiaohongshu Basic Account v.s. Professional Account

RED|

Xiaohongshu, also known as RED and Little Red Book, is famous of its significant influencing power. It is currently the prime social media platform for brands looking to penetrate the Mainland China market. There are three major types of accounts on Xiaohongshu, while most brands and corporates opting for [...]

  • 小紅書行銷

HK01 Interview Extract | Xiaohongshu Economic Ecosystem

IN News, Marketing Trend, RED|

[Extract from an interview of HK01 with the director of INITSOC] Despite the China border reopening, the retail and tourism sectors in Hong Kong continue to struggle. Meanwhile, Mainland Chinese visitors are demonstrating altered spending habits, comparing to pre-COVID period, prioritising experiential travel over shopping. With the growing influence [...]

  • 美團大眾點評營銷

How to Expand Your Customer Base with Meituan and Dianping?

Marketing Trend|

With the rise of sharing economy and innovations in sectors such as food delivery, group buying, payment systems, transportation, and tourism, new lifestyles have emerged in the digital world, leading to the rapid growth of life service platforms. As income and wealth have increased, Chinese consumers seek higher-quality [...]

  • 中國行銷

How to Attract Chinese Travellers After China Border Reopening?

China eCommerce, Marketing Trend, RED, WeChat|

It has been almost half a year after China reopening the border for tourism activities, we've observed the resumption of international travels and the gradual reinstatement of pre-pandemic travel policies. With the influx of Chinese travellers, it's crucial for brands to establish a strong presence in China. However, China [...]

  • 小紅書行銷

Xiaohongshu Marketing: A Closed Loop Marketing Model

China eCommerce, Marketing Trend, RED|

Launched since 2013, Xiaohongshu (also known as RED or Little Red Book) immediately made a splash in China digital marketing. With the rapid transformation of social content, presentation and platform, the landscape of China social media evolved into the current dominance of WeChat, Weibo, Douyin (China version of TikTok), bilibili [...]

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