Recent Posts:
WeChat Official Account: Service Account v.s. Subscription Account
WeChat is one of the most widely used social media and instant messaging applications in China. Both domestic and international brands and media frequently use official accounts, known as WeChat Public Account (公眾號), for brand promotion and content distribution. WeChat Official Account is divided into two types: Service Account [...]
Understanding Xiaohongshu Advertising at a Glance
Ever wondered about how to advertise on Xiaohongshu before kick-off a whole plan of China Marketing? Shed light on the most common types of advertisement on Xiaohongshu are native ads in two major ways. The two options are Chips Boosting and Aurora Advertising, below outline their features and advantages, [...]
Xiaohongshu Basic Account v.s. Professional Account
Xiaohongshu, also known as RED and Little Red Book, is famous of its significant influencing power. It is currently the prime social media platform for brands looking to penetrate the Mainland China market. There are three major types of accounts on Xiaohongshu, while most brands and corporates opting for [...]
HK01 Interview Extract | Xiaohongshu Economic Ecosystem
[Extract from an interview of HK01 with the director of INITSOC] Despite the China border reopening, the retail and tourism sectors in Hong Kong continue to struggle. Meanwhile, Mainland Chinese visitors are demonstrating altered spending habits, comparing to pre-COVID period, prioritising experiential travel over shopping. With the growing influence [...]
INITSOC was Invited to Share China Marketing Insights at HKSTP
It is our honour to be invited to the two-day event "MARKET DISCOVERY PROGRAMME: EXPAND IN CHINA WITH CONFIDENCE" organised by Hong Kong Science Park (HKSTP), where we introduced B2B marketing insights to startup companies interested in entering the Mainland China market. We are delighted to have the opportunity [...]
How to Expand Your Customer Base with Meituan and Dianping?
With the rise of sharing economy and innovations in sectors such as food delivery, group buying, payment systems, transportation, and tourism, new lifestyles have emerged in the digital world, leading to the rapid growth of life service platforms. As income and wealth have increased, Chinese consumers seek higher-quality [...]
How to Attract Chinese Travellers After China Border Reopening?
It has been almost half a year after China reopening the border for tourism activities, we've observed the resumption of international travels and the gradual reinstatement of pre-pandemic travel policies. With the influx of Chinese travellers, it's crucial for brands to establish a strong presence in China. However, China [...]
Xiaohongshu Marketing: A Closed Loop Marketing Model
Launched since 2013, Xiaohongshu (also known as RED or Little Red Book) immediately made a splash in China digital marketing. With the rapid transformation of social content, presentation and platform, the landscape of China social media evolved into the current dominance of WeChat, Weibo, Douyin (China version of TikTok), bilibili [...]
2 Golds and 2 Silvers from The Loyalty and Engagement Awards 2022
The COVID-19 pandemic has highly impacted 2021’s economy and has put a pause on all cross-border traffic affecting businesses, especially the retail and semi-retail industry. We are so blessed to be trusted and able to respond swiftly to minimize the impact on our partners. The Hang Lung Cross-border Live Streaming [...]
4 Channels to Supercharge Your B2B Marketing in China After Covid
Given the distinctive digital scenario of China, B2B marketing in China has presented challenges for international firms, not to mention the evolving marketing landscape in the post-COVID world. With a wide selection of social media platforms and tools available in China, here’s a lowdown on the main B2B channels [...]