Articles about digital marketing trend
With the rise of sharing economy and innovations in sectors such as food delivery, group buying, payment systems, transportation, and tourism, new lifestyles have emerged in the digital world, leading to the rapid growth of life service platforms. As income and wealth have increased, Chinese consumers seek higher-quality [...]
It has been almost half a year after China reopening the border for tourism activities, we've observed the resumption of international travels and the gradual reinstatement of pre-pandemic travel policies. With the influx of Chinese travellers, it's crucial for brands to establish a strong presence in China. However, China [...]
Launched since 2013, Little Red Book (also known as RED or Xiaohongshu) immediately made a splash in China digital marketing. With the rapid transformation of social content, presentation and platform, the landscape of China social media evolved into the current dominance of WeChat, Weibo, Douyin (China version of TikTok), [...]
The COVID-19 pandemic has highly impacted 2021’s economy and has put a pause on all cross-border traffic affecting businesses, especially the retail and semi-retail industry. We are so blessed to be trusted and able to respond swiftly to minimize the impact on our partners. The Hang Lung Cross-border Live Streaming [...]
Given the distinctive digital scenario of China, B2B marketing in China has presented challenges for international firms, not to mention the evolving marketing landscape in the post-COVID world. With a wide selection of social media platforms and tools available in China, here’s a lowdown on the main B2B channels [...]
