WeChat
How WeChat Content Gets Seen Is Changing. How Should Brands Adapt?
Over the past few years, WeChat has rolled out a series of gradual but significant changes to its content ecosystem.
Marketing Trend
Marketing Trend
2025 Overview: From Travel Behaviour Shifts to Platform Evolution in China
As 2025 comes to a close, it’s a good time to review how China’s travel and digital landscape have evolved
Marketing Trend
How Gen Z Engage with Digital Platforms Today
Gen Z is no longer a future audience for brands but a defining force in securing long term relevance, reshaping
Marketing Trend
AI’s Quiet Revolution Across Marketing—and Why Brands Can’t Ignore It
AI is increasingly influencing every part of marketing, including the starting point of how people look for information and how
IN News
INITSOC was Invited to Share China Marketing Insights at HKSTP
It is our honour to be invited to the two-day event “MARKET DISCOVERY PROGRAMME: EXPAND IN CHINA WITH CONFIDENCE” organised
rednote
HK01 Interview Extract | rednote Economic Ecosystem
[Extract from an interview of HK01 with the director of INITSOC] Despite the China border reopening, the retail and tourism
OTA
How to Expand Your Customer Base with Meituan and Dianping?
With the rise of sharing economy and innovations in sectors such as food delivery, group buying, payment systems, transportation, and
Marketing Trend
How to Attract Chinese Travellers After China Border Reopening?
It has been almost half a year after China reopening the border for tourism activities, we’ve observed the resumption of international travels and the gradual reinstatement of
rednote
Rednote Marketing: A Closed Loop Marketing Model
Launched since 2013, rednote (also known as xiaohongshu or little red book) immediately made a splash in China digital marketing. With the rapid transformation of social content, presentation and platform, the
Marketing Trend
4 Channels to Supercharge Your B2B Marketing in China After Covid
Given the distinctive digital scenario of China, B2B marketing in China has presented challenges for international firms, not to mention