WHY IS SOCIAL MEDIA MARKETING IMPORTANT IN CHINA?
China is the world’s largest social media market with a highly unique and dynamic landscape. Having the right Chinese digital marketing strategy in place is the single formula for success to stand out in the complex arena.
Over 960 million users worldwide are attracted to the rich array of Chinese social media platforms such as WeChat, Weibo, RED, and Douyin. They have become daily necessities for Chinese users to connect and consume online content from videos, images to text on the distinctive set of Chinese social media platforms.
As social commerce rapidly booms in China, Chinese consumers increasingly rely on opinions and reviews as they search for products and services on platforms such as Meituan Dianping, RED and Zhihu. Influencer marketing has become crucial in influencing Chinese consumers’ purchase decisions as they follow and trust the recommendations of Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs).
Read on as we give you the low-down on the effective social media marketing options in China.