China is the world’s largest social media market with a highly unique and dynamic landscape. Having the right Chinese digital marketing strategy in place is the single formula for success to stand out in the complex arena. 

Over 960 million users worldwide are attracted to the rich array of Chinese social media platforms such as WeChat, Weibo, RED, and Douyin. They have become daily necessities for Chinese users to connect and consume online content from videos, images to text on the distinctive set of Chinese social media platforms.

As social commerce rapidly booms in China, Chinese consumers increasingly rely on opinions and reviews as they search for products and services on platforms such as Meituan Dianping, RED and Zhihu. Influencer marketing has become crucial in influencing Chinese consumers’ purchase decisions as they follow and trust the recommendations of Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs).

Read on as we give you the low-down on the effective social media marketing options in China. 

Our Previous China Digital Marketing Projects

We develop the best and bespoke strategies and campaigns through multiple channels to achieve great success for our world-class clients across a wide range of sectors. Our extensive advertising and influencer networks with data intelligence mean your Chinese brand presence is in good hands with us. 


As an award-winning digital marketing agency, we know the plethora of opportunities and complex landscape of Chinese social media marketing may give international brands mixed feelings of excitement and agitation. Our geographic reach spans Shanghai, Hong Kong, and Taiwan, with a deep and wide team of talents with industry know-how for Chinese social media marketing.

Look no further than INITSOC, achieve your goals in China with us.