WHY IS B2B MARKETING IN CHINA SO DIFFERENT?
From Chinese search engines like Baidu to the social media network of the country like WeChat, the unique digital landscape in China requires specific knowledge on the cultural background and online user behaviour.
More than 70% of the population of China has access to the Internet. The number will soon hit 1 billion. Soaring numbers can mean massive opportunities if you have the right winning strategies. Yet, it could be challenging to work the brand through the new environment without regional marketing support.
For foreign companies, B2B trade in China would reap benefits from well-utilised online marketers. Possessing the right knowledge and network, INITSOC is a leading marketing agency with vast experience in China B2B marketing. We can create rich content that helps to develop your brand name and generate sales leads in China.