Grand Opening - The Shilla Beauty&You - Beauty - INITSOC

Beauty & You, operated by The Shilla Duty Free, Grand Opening held in June 2018 at Hong Kong International Airport. Beauty and fashion accessories such as cosmetics and skin care products are their main products. Female travelers are their main target.


  • CRM membership program
  • KOL marketing and management
  • Social media strategy and management
  • Content strategy and optimisation
  • E-mail marketing


  • Grand opening campaign with KOL
  • Over 34,000 total engagements on China’s social media platform
  • Over 26million impressions

View Other Works

Want to get the best strategy and solution for your brand?