O2O Themed Campaign - Hang Lung Group - Shopping Mall - INITSOC

May the 20th (520), is not an ordinary day but the Day of Love in China. With the aim of boosting businesses, we took the opportunity on this special occasion and launched creative themed campaigns to drive potential shoppers to all seven shopping malls under Hang Lung Group.

Hang Lung - WeChat Social Media Campaign


  • Online-to-Offline (O2O) campaigns
  • Interactive mini-games
  • KOL network and management


  • Successfully drove shoppers and fans to the malls
  • Increase in business transactions are recorded

▼Coupons could be redeemed by clicking into different shops. Brands participating in the game are being promoted.

Hang Lung - Social Media Marketing Campaign
Hang Lung - Social Media Marketing mini-game

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