Social Media Management - Grand Plaza - Shopping Mall - INITSOC

Grand Plaza is one of the most popular malls in Mong Kok. Being the annual retainer of Grand Plaza, we focus on drawing shoppers and fans. Series of campaigns (online and offline), development and interactive games have been carried out with impressive results.

Grand Plaza - Social Media Digital Marketing Campaign


  • Social media strategy and management (Facebook, Instagram and WeChat)
  • Comprehensive campaigns (online and offline)
  • Chatbot strategy and development
  • KOL/ micro-influencer marketing and management
  • Media placement


  • Over 30,000 fans growth in one single campaign
  • Over 90,000 organic post views for the top post
  • Over 60% of redemption rate in campaigns
  • Progressive increase in fans engagement and event post likes
Grand Plaza - Summer Marketing Campaign
Grand Plaza - Social Media Chatbot Campaign

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