WHAT IS RED?
RED, also known as Xiaohongshu or Little Red Book, is the gateway to reach the younger generation in China. As one of the most prominent Chinese social media and Chinese e-commerce platforms, RED boasts popularity among over 3 billion users worldwide. With a unique and close-knitted ecosystem that features rich content driven by everyday user experience, RED has made its way through the booming Chinese market that is substantially influenced by word-of-mouth.
With vast experience in Chinese marketing, INITSOC delves into details and the latest marketing trends with social influencers, lifting your brand under the spotlight for the audience in China.