WeChat
How WeChat Content Gets Seen Is Changing. How Should Brands Adapt?
Over the past few years, WeChat has rolled out a series of gradual but significant changes to its content ecosystem.
WeChat
WeChat Official Account: Service Account v.s. Subscription Account
WeChat is one of the most widely used social media and instant messaging applications in China. Both domestic and international
Marketing Trend
How to Attract Chinese Travellers After China Border Reopening?
It has been almost half a year after China reopening the border for tourism activities, we’ve observed the resumption of international travels and the gradual reinstatement of
Marketing Trend
4 Channels to Supercharge Your B2B Marketing in China After Covid
Given the distinctive digital scenario of China, B2B marketing in China has presented challenges for international firms, not to mention