Articles about China eCommerce

How to Attract Chinese Travellers After China Border Reopening?

It has been almost half a year after China reopening the border for tourism activities, we've observed the resumption of international travels and the gradual reinstatement of pre-pandemic travel policies. With the influx of Chinese travellers, it's crucial for brands to establish a strong presence in China. However, China [...]

2023-07-21T11:32:46+08:0019th July, 2023|China eCommerce, Marketing Trend, RED, WeChat|

Little Red Book Marketing: A Closed Loop Marketing Model

Launched since 2013, Little Red Book (also known as RED or Xiaohongshu) immediately made a splash in China digital marketing. With the rapid transformation of social content, presentation and platform, the landscape of China social media evolved into the current dominance of WeChat, Weibo, Douyin (China version of TikTok), [...]

2023-02-17T16:37:05+08:0014th February, 2023|China eCommerce, Marketing Trend, RED|
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