• 小紅書廣告

    Understanding Xiaohongshu Advertising at a Glance

    Ever wondered about how to advertise on Xiaohongshu before kick-off a whole plan of China Marketing? Shed light on the most common types of advertisement on Xiaohongshu are native ads in two major ways. The two options are Chips Boosting and Aurora Advertising, below outline their features and advantages, serving as an initial foray into China marketing. Chips Boosting [...]

  • 小紅書專業號

    Xiaohongshu Basic Account v.s. Professional Account

    Xiaohongshu, also known as RED and Little Red Book, is famous of its significant influencing power. It is currently the prime social media platform for brands looking to penetrate the Mainland China market. There are three major types of accounts on Xiaohongshu, while most brands and corporates opting for Enterprise Professional Account with blue tick as it equips with [...]

  • 小紅書行銷

    HK01 Interview Extract | Xiaohongshu Economic Ecosystem

    [Extract from an interview of HK01 with the director of INITSOC] Despite the China border reopening, the retail and tourism sectors in Hong Kong continue to struggle. Meanwhile, Mainland Chinese visitors are demonstrating altered spending habits, comparing to pre-COVID period, prioritising experiential travel over shopping. With the growing influence of user-generated authentic travel experiences on China social media platforms, [...]

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What Makes Your CRM Stand Out?

Case Study, SCRM|

Nowadays, Customer Relationship Management (CRM) is all about making use of social platforms to understand customer behaviours, and coupon marketing is one of the most common CRM strategies that stimulates purchase desires. Combining coupon marketing and  Social CRM (SCRM) system, we can ensure a faster, more personalised and more [...]

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