Recent Posts:
Little Red Book Marketing: A Closed Loop Marketing Model
Launched since 2013, Little Red Book (also known as RED or Xiaohongshu) immediately made a splash in China digital marketing. With the rapid transformation of social content, presentation and platform, the landscape of China social media evolved into the current dominance of WeChat, Weibo, Douyin (China version of TikTok), [...]
2 Golds and 2 Silvers from The Loyalty and Engagement Awards 2022
The COVID-19 pandemic has highly impacted 2021’s economy and has put a pause on all cross-border traffic affecting businesses, especially the retail and semi-retail industry. We are so blessed to be trusted and able to respond swiftly to minimize the impact on our partners. The Hang Lung Cross-border Live Streaming [...]
Four Channels to Supercharge Your B2B Marketing in China After Covid
Given the distinctive digital scenario of China, B2B marketing in China has presented challenges for international firms, not to mention the evolving marketing landscape in the post-COVID world. With a wide selection of social media platforms and tools available in China, here’s a lowdown on the main B2B channels [...]
INITSOC Got 3 Awards from Loyalty and Engagement Awards 2020
We are thrilled to announce that Hang Lung’s e-Privilege system has been awarded the “Best Use of Social Media Strategy” Gold Award, the “Best CRM Strategy” Silver Award and the “Best Use of Technology” Bronze Award in Marketing Magazine’s Loyalty and Engagement Awards 2020! With around a year of system [...]
What Makes Your CRM Stand Out?
Nowadays, Customer Relationship Management (CRM) is all about making use of social platforms to understand customer behaviours, and coupon marketing is one of the most common CRM strategies that stimulates purchase desires. Combining coupon marketing and Social CRM (SCRM) system, we can ensure a faster, more personalised and more [...]