• Meituan Dianping Marketing

    How to Expand Your Customer Base with Meituan and Dianping?

    With the rise of sharing economy and innovations in sectors such as food delivery, group buying, payment systems, transportation, and tourism, new lifestyles have emerged in the digital world, leading to the rapid growth of life service platforms. As income and wealth have increased, Chinese consumers seek higher-quality services and personalised experiences. The demand for entertainment, travel, and [...]

  • Marketing after China border reopening

    How to Attract Chinese Travellers After China Border Reopening?

    It has been almost half a year after China reopening the border for tourism activities, we've observed the resumption of international travels and the gradual reinstatement of pre-pandemic travel policies. With the influx of Chinese travellers, it's crucial for brands to establish a strong presence in China. However, China has a unique online ecosystem, with distinct social media platforms [...]

  • Red Marketing

    Little Red Book Marketing: A Closed Loop Marketing Model

    Launched since 2013, Little Red Book (also known as RED or Xiaohongshu) immediately made a splash in China digital marketing. With the rapid transformation of social content, presentation and platform, the landscape of China social media evolved into the current dominance of WeChat, Weibo, Douyin (China version of TikTok), bilibili and RED. RED marketing has become vital in the [...]

Recent Posts:

  • Meituan Dianping Marketing

How to Expand Your Customer Base with Meituan and Dianping?

Marketing Trend|

With the rise of sharing economy and innovations in sectors such as food delivery, group buying, payment systems, transportation, and tourism, new lifestyles have emerged in the digital world, leading to the rapid growth of life service platforms. As income and wealth have increased, Chinese consumers seek higher-quality [...]

  • Marketing after China border reopening

How to Attract Chinese Travellers After China Border Reopening?

China eCommerce, Marketing Trend, RED, WeChat|

It has been almost half a year after China reopening the border for tourism activities, we've observed the resumption of international travels and the gradual reinstatement of pre-pandemic travel policies. With the influx of Chinese travellers, it's crucial for brands to establish a strong presence in China. However, China [...]

INITSOC Got 3 Awards from Loyalty and Engagement Awards 2020

IN News, SCRM|

We are thrilled to announce that Hang Lung’s e-Privilege system has been awarded the “Best Use of Social Media Strategy” Gold Award, the “Best CRM Strategy” Silver Award and the “Best Use of Technology” Bronze Award in Marketing Magazine’s Loyalty and Engagement Awards 2020! With around a year of system [...]

What Makes Your CRM Stand Out?

Case Study, SCRM|

Nowadays, Customer Relationship Management (CRM) is all about making use of social platforms to understand customer behaviours, and coupon marketing is one of the most common CRM strategies that stimulates purchase desires. Combining coupon marketing and  Social CRM (SCRM) system, we can ensure a faster, more personalised and more [...]

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