The COVID-19 pandemic has highly impacted 2021’s economy and has put a pause on all cross-border traffic affecting businesses, especially the retail and semi-retail industry. We are so blessed to be trusted and able to respond swiftly to minimize the impact on our partners. The Hang Lung Cross-border Live Streaming [...]
Given the distinctive digital scenario of China, B2B marketing in China has presented challenges for international firms, not to mention the evolving marketing landscape in the post-COVID world. With a wide selection of social media platforms and tools available in China, here’s a lowdown on the main B2B channels [...]
We are thrilled to announce that Hang Lung’s e-Privilege system has been awarded the “Best Use of Social Media Strategy” Gold Award, the “Best CRM Strategy” Silver Award and the “Best Use of Technology” Bronze Award in Marketing Magazine’s Loyalty and Engagement Awards 2020! With around a year of system [...]
Nowadays, Customer Relationship Management (CRM) is all about making use of social platforms to understand customer behaviours, and coupon marketing is one of the most common CRM strategies that stimulates purchase desires. Combining coupon marketing and Social CRM (SCRM) system, we can ensure a faster, more personalised and more [...]
