2. Implement Advertising Strategies
Advertising in life service platforms requires careful consideration of the target audience. Platforms like Dianping have divided targeting into overseas and domestic sections, with significant differences in placement display spots, bidding methods and costs. Offering exclusive platform discounts, like additional offers or coupons, can enhance your brand’s appeal. Actively participating in platform festive marketing events can generate significant exposure.
3. Brand Topic Page and Authentic Reviews
Creating brand topic pages can further expand your reach and create new trends. Together with KOCs marketing, making the brand stands out in the platform with positive reviews and comments.