How WeChat Content Gets Seen Is Changing. How Should Brands Adapt?
Over the past few years, WeChat has rolled out a series of gradual but significant changes to its content...
2025 Overview: From Travel Behaviour Shifts to Platform Evolution in China
As 2025 comes to a close, it’s a good time to review how China’s travel and digital landscape have evolved...
How Gen Z Engage with Digital Platforms Today
Gen Z is no longer a future audience for brands but a defining force in securing long term relevance,...
Recent Posts
WeChat is one of the most widely used social media and instant messaging applications in China. Both...
With the rise of sharing economy and innovations in sectors such as food delivery, group buying, payment...
It has been almost half a year after China reopening the border for tourism activities, we’ve observed the...
Launched since 2013, rednote (also known as xiaohongshu or little red book) immediately made a...
Given the distinctive digital scenario of China, B2B marketing in China has presented challenges for...
The COVID-19 pandemic has highly impacted 2021’s economy and has put a pause on all cross-border traffic...
We are thrilled to announce that Hang Lung’s e-Privilege system has been awarded the “Best Use of Social...
Nowadays, Customer Relationship Management (CRM) is all about making use of social platforms to understand...
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