Recent Posts

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Visit to the rednote Headquarters in Shanghai
As rednote’s official agency, we are thrilled to share that our team just had an incredible visit to...
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IMPORTANT NOTICE
Please be careful of job posts / group invitations by individuals pretending to be INITSOC It has come...
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Understanding rednote Advertising at a Glance
Ever wondered about how to advertise on rednote (known as xiaohongshu or little red book) before kick-off...
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rednote Basic Account v.s. Professional Account
rednote, also known as xiaohongshu and little red book, is famous of its significant influencing power....
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INITSOC was Invited to Share China Marketing Insights at HKSTP
It is our honour to be invited to the two-day event “MARKET DISCOVERY PROGRAMME: EXPAND IN CHINA WITH...
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HK01 Interview Extract | rednote Economic Ecosystem
[Extract from an interview of HK01 with the director of INITSOC] Despite the China border reopening,...
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WeChat Official Account: Service Account v.s. Subscription Account
WeChat is one of the most widely used social media and instant messaging applications in China. Both...
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How to Expand Your Customer Base with Meituan and Dianping?
With the rise of sharing economy and innovations in sectors such as food delivery, group buying, payment...
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How to Attract Chinese Travellers After China Border Reopening?
It has been almost half a year after China reopening the border for tourism activities, we’ve observed the...
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rednote Marketing: A Closed Loop Marketing Model
Launched since 2013, rednote (also known as xiaohongshu or little red book) immediately made a splash...
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