
2025 Overview: From Travel Behaviour Shifts to Platform Evolution in China
As 2025 comes to a close, it’s a good time to review how China’s travel and digital landscape have evolved

As 2025 comes to a close, it’s a good time to review how China’s travel and digital landscape have evolved

As rednote’s official agency, we are thrilled to share that our team just had an incredible visit to the rednote

Ever wondered about how to advertise on rednote (known as xiaohongshu or little red book) before kick-off a whole plan

rednote, also known as xiaohongshu and little red book, is famous of its significant influencing power. It is currently the

[Extract from an interview of HK01 with the director of INITSOC] Despite the China border reopening, the retail and tourism

It has been almost half a year after China reopening the border for tourism activities, we’ve observed the resumption of international travels and the gradual reinstatement of

Launched since 2013, rednote (also known as xiaohongshu or little red book) immediately made a splash in China digital marketing. With the rapid transformation of social content, presentation and platform, the
