Harness Chinese Social Media Marketing

Wield the power of Chinese social media to reach the world’s largest audiences. We’ll make sure that you cut through the noise and stand out with our bespoke Chinese digital marketing strategies.

The Importance of Social Media Marketing in China

Compared to official websites, users in Mainland China are far more likely to look for the latest brand updates on social media. Each platform has its own unique audience and style, making it essential to showcase brand story and culture from multiple angles. Engaging directly with target audiences, through replying to questions, responding to feedback, or running giveaway campaigns, is key to building loyalty.

A strong brand presence on social media platforms also helps strengthen consumer trust in product and service.

Localised Content Creation That Shapes Brand Identity

Our in-house designers and copywriters are experts in producing localised content, creating impactful photo and short video posts for platforms like WeChat, rednote (xiaohongshu), Douyin and Weibo. We focus on aligning brand identity seamlessly with each platform’s visual style and incorporate trending topics from Hong Kong and Mainland China. Keeping content fresh and engaging helps brands capture target audience more effectively while boosting visibility and influence.

Beyond content creation, INITSOC offers one-stop solution, including official account setup, account management, photography and video production, music scoring, video editing, and AI or native Mandarin voiceovers.

Word of Mouth Marketing

INITSOC has established extensive connections and proven viral marketing techniques in China to promote your product or campaign. With the use of buzz marketing, it maximises word-of-mouth potential by using KOLs, KOCs, ads, hashtags, and china-marketing tactics in the digital world on the best-fit platform(s), capturing the attention of potential consumers and influencers. We aim to make your brand or product stand out in China!

Our partnered platforms include WeChat, rednote (xiaohongshu), Weibo, Douyin etc.