Digital Advertising in China
CHINA DIGITAL ADVERTISING MARKET
Leverage paid advertising to reach a broad target audience for traffic and leads. Navigate the dynamic digital advertising landscape in China with a great many ad channels and options such as search engines and social media platforms.
We tailor multi-channel ad campaigns on the most suitable mainstream platforms, making sure your ad budget is money-well-spent to generate the best results for your brand.
Search Engine Advertising
As your trustworthy Chinese digital marketing agency, INITSOC provides end-to-end digital advertising solutions – campaign strategy, keyword research, and continuous enhancement on China’s search engines. We ensure the high visibility of your ads for the most relevant searches to your brand offerings.
Baidu
Renowned as the “Chinese Google”, Baidu is the most prominent and common Chinese search engine controlling over 50% of China’s online search market and recording 634 million monthly active users.
Sogou
Sogou rises as a strong contender with innovative development to enhance its search experience, being attached with the popular Sogou Chinese input method, taking over a huge portion of mobile users.
360 Search
Invented by the largest Internet security provider in China, the free security system has tie with 360 Search, carve out a niche among office workers, which make it a high ranking search engine in specific aspect.
Social Media Advertising In China
As social commerce rises rapidly in China, Chinese consumers increasingly turn to social media for recommendations or even purchasing products. Social media advertising in China becomes an integral part of your advertising plate.
The social media arena in China provides a diversified range of ad formats and targeting options that attract the most relevant audience for you, from display ads, videos, pop-up ads, articles to embedded ads in the social feed.
INITSOC delivers the best Chinese ads for you
With extensive experience managing digital advertising in China, INITSOC helps you design and run advertising campaigns across China’s search engines and social media platforms achieving extraordinary success:
- Tailoring multi-channel digital advertising campaigns based on goals & budget
- Setting up campaigns with sophisticated targeting options and budget allocation
- Conducting in-depth keyword research and competitiveness analysis
- Monitoring and enhancing your ad campaign for the best ROI results
