IN News
INITSOC was Invited to Share China Marketing Insights at HKSTP
It is our honour to be invited to the two-day event “MARKET DISCOVERY PROGRAMME: EXPAND IN CHINA WITH CONFIDENCE” organised
Marketing Trend
rednote
HK01 Interview Extract | rednote Economic Ecosystem
[Extract from an interview of HK01 with the director of INITSOC] Despite the China border reopening, the retail and tourism
Marketing Trend
How to Expand Your Customer Base with Meituan and Dianping?
With the rise of sharing economy and innovations in sectors such as food delivery, group buying, payment systems, transportation, and
Marketing Trend
How to Attract Chinese Travellers After China Border Reopening?
It has been almost half a year after China reopening the border for tourism activities, we’ve observed the resumption of international travels and the gradual reinstatement of
rednote
rednote Marketing: A Closed Loop Marketing Model
Launched since 2013, rednote (also known as xiaohongshu or little red book) immediately made a splash in China digital marketing. With the rapid transformation of social content, presentation and platform, the
Marketing Trend
4 Channels to Supercharge Your B2B Marketing in China After Covid
Given the distinctive digital scenario of China, B2B marketing in China has presented challenges for international firms, not to mention
IN News
2 Golds and 2 Silvers from The Loyalty and Engagement Awards 2022
The COVID-19 pandemic has highly impacted 2021’s economy and has put a pause on all cross-border traffic affecting businesses, especially
