Marketing Trend

2025 Overview: From Travel Behaviour Shifts to Platform Evolution in China

As 2025 comes to a close, it’s a good time to review how China’s travel and digital landscape have evolved

Marketing Trend

How Gen Z Engage with Digital Platforms Today

Gen Z is no longer a future audience for brands but a defining force in securing long term relevance, reshaping

Marketing Trend

AI’s Quiet Revolution Across Marketing—and Why Brands Can’t Ignore It

AI is increasingly influencing every part of marketing, including the starting point of how people look for information and how

IN News

INITSOC was Invited to Share China Marketing Insights at HKSTP

It is our honour to be invited to the two-day event “MARKET DISCOVERY PROGRAMME: EXPAND IN CHINA WITH CONFIDENCE” organised

rednote

HK01 Interview Extract | rednote Economic Ecosystem

[Extract from an interview of HK01 with the director of INITSOC] Despite the China border reopening, the retail and tourism

OTA

How to Expand Your Customer Base with Meituan and Dianping?

With the rise of sharing economy and innovations in sectors such as food delivery, group buying, payment systems, transportation, and

Marketing Trend

How to Attract Chinese Travellers After China Border Reopening?

It has been almost half a year after China reopening the border for tourism activities, we’ve observed the resumption of international travels and the gradual reinstatement of

rednote

rednote Marketing: A Closed Loop Marketing Model

Launched since 2013, rednote (also known as xiaohongshu or little red book) immediately made a splash in China digital marketing. With the rapid transformation of social content, presentation and platform, the